YouTube 'has restored interest in music videos'

Musicians who want to get their songs noticed have been encouraged to come up with an imaginative promo film.

According to music video production company Pixelloft, this form of promotion is enjoying a renaissance thanks to video sharing website YouTube.

Phoebe Llloyd, head producer at the firm, credited the site with rejuvenating interest in videos and making it easier for artists to get noticed.

However, she told the Independent that this level of attention is dependent on whether the video has a great idea at its core.

"A very low-budget music video with a great idea can go viral and amass vast numbers of viewers," Ms Lloyd said.

She added that if a video does not show a lot of imagination, even a large-budget clip from a major label and artist could "fail to hit the mark" and get relatively little exposure.

This comes after research by Sysomos found that nearly a third of all videos viewed on YouTube are music-related.

Product category: Electronic musical instruments