What to include on a band website

Setting up a website has become standard procedure for musicians who want to raise their profile.

But after buying the domain name, it's important to make sure you use the site effectively and give people reasons to keep coming back.

So what essential requirements does a band website need, apart from details of how you can be booked?

Firstly, show people who you are, with a biography of your group and your music, and maybe even the individual band members.

Complement this with some of the best photographs you have available, ideally professional quality shots that show you in a good light.

This is likely to be permanent and static content, so this alone won't be enough to encourage return visits.

So setting up a news page could be a good move, as it lets people know about the very latest developments and gives you an opportunity to plug any big gigs that might be coming up.

If readers can see that the site is regularly updated, they will be more inclined to keep coming back to have a look.

And if you have room on your site, add a few sound files or embedded video clips - if someone stumbles across it, you need to hit them with the most important thing you have - the music.

Product category: Electronic musical instruments