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Constant technological innovation makes the world’s ‘de facto’ standard.

From the early electronic instruments to today’s astonishing developments, Roland musical instruments have never stopped pushing the boundaries of what is possible. Advances that include non-realtime performance capability using pre-programmed data, in addition to realtime performance with a keyboard and other instruments are just the start. We are at a level that can realize the maximum potential in the most significant factors such as tonality, expressiveness and user friendliness of electronic instruments. Key to achieving such progress has been our unwavering commitment and company-wide enthusiasm for research and development, backed by a cutting edge production system. A prime example can be found in the desktop music and computer industries where the Roland GS format is the benchmark standard for versatile applications. Other examples are Roland in-house designing of leading-edge DSP (Digital Signal Processor) chips for use in digital musical instruments, as well as innovative products such as the GS Software Synthesizer.



The Producer System — sparking originality for personnel.

The originality and innovation that supports every Roland product derives from a flexible grouping of development and production teams united in dedication to our customers. Organised around a group leader or Producer, each development team plans and develops new products. These teams can be considered independent entities with full access to Roland corporate resources. Once planning for a new product is finalised, a production team best suited for that particular product is composed from teams in our production bases worldwide. This is how Roland manages to consistently create hit products rapidly with the most competitive costs.


Creating tomorrow's technology.
Our research laboratory in Hamamatsu performs basic research into technologies that will figure most prominently in the future. Important projects are handled by a dedicated R&D group formed by talented personnel from various development teams that are disbanded after a new technology has been developed. Each group member returns to his or her original development team which then applies the new technology to create new products. The new developments also make extensive use of Roland's high-tech sound laboratories and concert halls. The Hosoe factory includes an extensive sound testing concert hall and lab equipped with adjustable wall louvers whose angles can be manipulated to allow hall reverberation to accurately simulate acoustic conditions of various environments. The sound reference hall, part of the Hamamatsu lab facilities which were extensively overhauled in June 2001, employs proprietary RSS technology to accurately recreate various reverberation characteristics. And Lake Hamana Studio, part of the Hamamatsu laboratory complex, makes a major contribution to the development of innovative products that keep Roland in a class of its own.


Localised production satisfies specific market needs.

The Roland Group currently has four plants outside Japan and these make extensive use of the latest electronics and processing technology in production. The success achieved in satisfying independent market requirements is directly attributable to Roland’s concept of localised production. This handles everything from materials procurement to final manufacturing, all on a local basis.

MIDI: A universally recognized standard for information exchange between electronic musical instruments regardless of model or make.

GS Format: Roland specification set for standardizing the performance of sound generating devices. It fully complies with and enhances the General MIDI system.


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